Obama most popular with tech savvy voters

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January 8th, 2008 · No Comments

Filed under: Internet, Social Software, web 2.0

As you may know, the New Hampshire primary for the US 2008 Presidential election is today. Although web 2.0 itself has not been positioned as a major campaign issue, the power of the web and social networks has played a large role in not only individual candidate campaigns, but in the debate process itself. Additionally, with his victory in the Iowa caucus, Democratic candidate Barack Obama has become the first candidate leading in Internet metrics to pull off a major victory. So this begs the question, are Obama’s fans the most savvy and “connected” supporters? Well, in addition to having the most friends on MySpace and supporters on Facebook, Sen. Obama is also leading in the war of campaign widgets.

According to Widgetbox, a major distributed widget marketplace, Obama has nearly double the number of widget impressions as his nearest opponent. In fact, he has almost as many impressions as his two nearest competitors combined! These widgets are embedded on personal web pages, blogs and social networking sites. This certainly gives additional (if ancillary) credence to the idea that Obama is the most plugged-in candidate.